This is a brief outline of what we will be doing with the project. Items are subject to change as we further develop the project.
December 15
Meeting at SXSW, 2pm;
Assignments:
Over the break, review the SXSW schedule and our site. You must complete at least two previews that include interviews with participants. You will be assigned sections from which to select your previews and names of past participants. I will give you access to our site, and you will be able to begin posting content in February. We can address any questions you have about these profiles during the first Skype on Jan. 24.
You will also need to review our site and be prepared to make recommendations for any new items or coverage sxtxstate.com. Consider other features and elements you want to recommend.
In addition, work on your social presence over the break. More than what you shouldn’t do, what should you do to improve your social presence.
Jan. 24 – Skype
5:30pm Skype – you will receive information about how to maximize the efficiency of our Skype meetings.
Topics
- Structure of Project & Requirements
- Initial Previews
- Start your own preliminary schedule.
- Questions about tips and suggestions for maximizing SXSW
- Site design ideas; About page photos and content
- Social Media Strategy
- Content Plan, including News and Top 5s.
Sign Up for MOOC – Mobile Journalism: How to Use Your Phone to Produce Great Videos and Build a Social Audience. Starts Feb. 4.
Advanced Readings/Material:
- Begin reviewing SXSW Schedule
- 20 Tips for Surviving and Thriving at SXSW
- 20 Tips You Must Know Before SXSW
- Cindy’s Survival Tips from 2008
- Another 1st Timers Guide
- SXSW – Do It Like a Local
- Hugh’s SXSW Tips
- Brad King Survival Guide
- Behind the Blog – SXTXState 2008 – watch Part I and II. I shot this video of the participants and former students I ran into during SXSW 2008.
- SXSW 2017 Video – Video by 2017’s participants
- SXSW 2018 Video – Video by last year’s SXTXState participants
News
Alexandria Ocasio-Cortez coming to Austin for SXSW 2019, Austin 360
I Mentored Mark Zuckerberg. I Loved Facebook. But I Can’t Stay Silent About What’s Happening, Time
City suspends scooter licensing in SXSW run-up, Curbed
Nine Austin Startups Make the SXSW Pitch List, Silicon Hills News
Jan 31 – Skype
Booz Allen Meeting
Website Update
Keynotes
- Joseph Lubin – from SXSW 2018
- Kevin Systrom: In His Own Words – Forbes, 2018
- Jessica Brillhart – she’s a Film Keynote, but works in VR
- Bozoma Saint John – CNBC
News
The Facts About Facebook, WSJ by Mark Zuckerberg
Buzzfeed to Layoff 15% of Its Staff, CNN
Layoffs Underway at HuffPo, CNN
Facebook to Integrate Instagram, WhatsApp, Messenger – BBC
Advanced Readings/Materials
- SXSW Interactive Oral History – Fast Company
- Helpful Guide on SXSW session formats
Feb. 7
Everybody got their badges registered?
UT Knight Center Online Class on Social Video starts this week!
Web Redesign Update and Launch Schedule
Content Schedule
Social Media and Video Strategy
Featured Speakers
- Brene Brown – TED Talk
- Susan Fowler – Business Insider, 2018
- Alexandria Ocasio-Cortez on Climate
- Jonah Peretti – Buzzfeed CEO
- Jill Abramson – Former NYT Editor
Please read these background items on SXSW:
- Fast Company Names SXSW One of Most Innovative Companies for Live Events – 2015
- At #SXSW, Texas State Students Tracked Trends in Social Media, VR, Bots and Big Data
- From Blogs to Glass: Experiential Learning Through SXSW, EdShift March 2014
News
SXSW Art Program Installation Announced
SXSW Place By Design Finalists
Website update/Site launch – early Feb.
Feb. 11 2:30pm University Advancement meeting in MILab about SXSW TXST Innovation Lab
Feb. 14 – Skype
Featured Speakers, continued
- Douglas Rushkoff – Program or Be Programmed
- Howard Schulz Steps Down As Starbucks CEO
- Amy Webb Emerging Tech Trends
- Priscilla Chan – Chan/Zuckerburg Initiative
Content schedule update
Social Strategy Update
Advanced Readings/Material:
- Hugh Forrest on Straight From the Top
- Hugh Forrest at Mass Comm Week
- Hugh Forrest at TXST Digital Series
News
Bezos Accuses National Enquirer of Extortion, CNBC
Jill Abramson is Accused of Plagiarism, Vox
Feb. 21 – Skype
Featured Speakers, Continued
- Jim Bankoff – CEO Vox Media
- Amanda Palmer – 2014 TED Talk
- Eli Parsier – Popping the Filter Bubble
- Dennis Crowley – CEO Foursquare
- Howard Schultz – Starbucks Chairman
Innovation Lab Update
- Texas State University to Feature Student Work at Innovation Lab, Feb. 2016
- TXST Innovation Lab at SXSW
- Students Showcase Innovations at SXSW, University Star, March 2016
- Content and responsibility updates
- Preview updates
- SX Social — connect your badge code, upload photo
- Download SXSW App, work on schedule
News
- Statesman SXSW Party App
- SXSW Cancels Southbites
- Tiny House Serving Torchy’s During SXSW
- Wisconsin’s Cheeselandia Returns to SXSW
- Texas #1 State for Female Entrepreneurs
Feb. 28 – Skype
SXSW YouTube Channel – there are many videos of SXSW talks from the past few years. Take a look. These will give you a sense of what the event will be like.
- SXSW Pitch – formerly Accelerator
- SXSW Interactive Workshops
- SXSW Gaming Expo
- SXSW Sports
- SXSW Exhibitions
- SXSW Marketplace
- Trade Show
- Job Market
News:
Fast Company Most Innovative Companies
Final Prep
Getting your Schedule Ready – The Schedule and the SXSW Go App;
March 7
Evening – Preliminary meetup to discuss plans; meet downtown at Convention Center/badge pickup
March 8-17 SXSW!
- TXST Innovation Lab, Sunday
March 21
Spring Break! Relax and Replenish!
March 28– SXSW Debrief
Analytics updates
Discuss self and peer evaluations
We’ll discuss rest of semester activities
April 12-13
ISOJ at UT
April 25 – final panel proposals due
SXSW Tweets
Tweets by @sxsw